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	<title>Scott Irwin - The Expressive Tech&#187; sales</title>
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		<title>New Era in Bar/Restaurant Service</title>
		<link>http://www.expressivetech.com/2010/09/19/new-era-in-barrestaurant-service/</link>
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		<pubDate>Sun, 19 Sep 2010 23:25:35 +0000</pubDate>
		<dc:creator>Scott Irwin</dc:creator>
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		<guid isPermaLink="false">http://www.expressivetech.com/?p=372</guid>
		<description><![CDATA[Upon walking into Chili&#8217;s in Skokie, IL today, I actually got excited when I saw that every table in the bar area had what appeared to be a touch screen on them.  Little did I know that I was in for a mixed experience&#8230;and would get to see the start of what I believe will [...]]]></description>
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		<title>The Focus Method of Writing</title>
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		<pubDate>Thu, 01 Jul 2010 00:45:52 +0000</pubDate>
		<dc:creator>Scott Irwin</dc:creator>
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		<description><![CDATA[I&#8217;m usually asked how one gets started when it comes to writing a an article or a speech.  There are many ways to get started, however one way I use called the &#8220;Focus Method.&#8221;  This method will guide you through generating ideas for your article or speech, and will likely provide ideas for future ones [...]]]></description>
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		<title>Know Thy Customer and Product</title>
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		<pubDate>Sun, 20 Jun 2010 04:04:37 +0000</pubDate>
		<dc:creator>Scott Irwin</dc:creator>
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		<guid isPermaLink="false">http://www.expressivetech.com/?p=257</guid>
		<description><![CDATA[While shopping at the Westfield Brandon Shopping Center over the last couple of days, we had two instances where employees failed in their mission to service their customers.  These businesses violated two important rules when servicing their customers &#8211; know thy product and know thy customer.  &#60;begin rant&#62; Here is an example of an employee [...]]]></description>
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		<title>10/20/30 Rule of PowerPoint Design</title>
		<link>http://www.expressivetech.com/2010/06/18/10-20-30-rule-of-powerpoint-design/</link>
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		<pubDate>Fri, 18 Jun 2010 15:00:11 +0000</pubDate>
		<dc:creator>Scott Irwin</dc:creator>
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		<guid isPermaLink="false">http://www.expressivetech.com/?p=254</guid>
		<description><![CDATA[The book Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition by Jerry Weissman reminded me that in Corporate America and in most presentation arenas, we tend to let PowerPoint slides do our talking, both within our presentation and after it is said and done.  We can correct this by following [...]]]></description>
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		<title>It&#8217;s How You Sell It</title>
		<link>http://www.expressivetech.com/2010/01/07/its-how-you-sell-it/</link>
		<comments>http://www.expressivetech.com/2010/01/07/its-how-you-sell-it/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 04:06:22 +0000</pubDate>
		<dc:creator>Scott Irwin</dc:creator>
				<category><![CDATA[Communication]]></category>
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		<description><![CDATA[Increase your product or services by considering the three things in this article.]]></description>
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