Know Thy Customer and Product

While shopping at the Westfield Brandon Shopping Center over the last couple of days, we had two instances where employees failed in their mission to service their customers.  These businesses violated two important rules when servicing their customers – know thy product and know thy customer.  <begin rant>

June 19, 2010  Tags: , , ,   Posted in: Marketing, Self Improvement  No Comments

10/20/30 Rule of PowerPoint Design

The book Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition by Jerry Weissman reminded me that in Corporate America and in most presentation arenas, we tend to let PowerPoint slides do our talking, both within our presentation and after it is said and done.  We can correct this by following [...]

June 18, 2010  Tags: , , , , , ,   Posted in: Communication, Marketing, Self Improvement  3 Comments

It’s How You Sell It

Increase your product or services by considering the three things in this article.

January 7, 2010  Tags: , ,   Posted in: Communication, Marketing  No Comments


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