Know Thy Customer and Product

While shopping at the Westfield Brandon Shopping Center over the last couple of days, we had two instances where employees failed in their mission to service their customers.  These businesses violated two important rules when servicing their customers – know thy product and know thy customer.  <begin rant> Read the rest of this post »

June 19, 2010  Tags: , , ,   Posted in: Marketing, Self Improvement  No Comments

10/20/30 Rule of PowerPoint Design

The book Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition by Jerry Weissman reminded me that in Corporate America and in most presentation arenas, we tend to let PowerPoint slides do our talking, both within our presentation and after it is said and done.  We can correct this by following Guy Kawasaki’s 10/20/30 Rule.  Using this rule will help you abide by Weissman’s over-arching principles in presentations – you should  “[relegate] your graphics to a supporting role, making you, the presenter, the primary focus.”  This article will show you how to apply it to your presentations. Read the rest of this post »

June 18, 2010  Tags: , , , , , ,   Posted in: Communication, Marketing, Self Improvement  3 Comments

How I use the iPad for Reading/Reference

Tired of carrying around tons of books for reference or spiritual study?  Here is how I’ve lightened my load using the WiFi Apple iPad. Read the rest of this post »

June 17, 2010  Tags: , , , ,   Posted in: Android, Technology  No Comments

Why I am a 4G Holdout

Greetings from sunny and hot Florida!  While reading the St. Petersburg Times on Sunday morning my mother stumbled across an article titled What You Should Know About 4G by Peter Svensson of the Associated Press.  In the article he states that carriers such Sprint, AT&T, and Verizon are promising faster speeds through “4G” technology and that consumes should not jump on the bandwagon yet.  Here is my take on the 4G hype and why I will be waiting a couple years before moving to the technology. Read the rest of this post »

June 14, 2010  Tags: , , , , , , ,   Posted in: Smartphones, Technology  No Comments

Managing E-Mail and Spam

I receive a lot of questions about managing e-mail and how to prevent spam.  While there is no perfect system, you can manage your e-mail messages and still get everything you need to do done. Read the rest of this post »

June 12, 2010  Tags: , ,   Posted in: Info. Security, Technology  No Comments


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