Archive for the ‘Marketing’ Category

New Era in Bar/Restaurant Service

Upon walking into Chili’s in Skokie, IL today, I actually got excited when I saw that every table in the bar area had what appeared to be a touch screen on them.  Little did I know that I was in for a mixed experience…and would get to see the start of what I believe will […]

September 19, 2010  Tags: , , ,   Posted in: Marketing, Technology  No Comments

The Focus Method of Writing

I’m usually asked how one gets started when it comes to writing a an article or a speech.  There are many ways to get started, however one way I use called the “Focus Method.”  This method will guide you through generating ideas for your article or speech, and will likely provide ideas for future ones […]

June 30, 2010  Tags: , , , , , ,   Posted in: Communication, Marketing, Self Improvement, Toastmasters, Training  No Comments

Enhance Your Business and Personal Brand – Get Online!

My brother-in-law recently just started out in real estate and is looking to (obviously) sell properties and get his business going.  If you are starting a business like he is, you should consider enhancing your business and personal brand by getting online.

June 21, 2010  Tags: , , , , , , , ,   Posted in: Marketing, Self Improvement, Technology  2 Comments

Know Thy Customer and Product

While shopping at the Westfield Brandon Shopping Center over the last couple of days, we had two instances where employees failed in their mission to service their customers.  These businesses violated two important rules when servicing their customers – know thy product and know thy customer.  <begin rant>

June 19, 2010  Tags: , , ,   Posted in: Marketing, Self Improvement  No Comments

10/20/30 Rule of PowerPoint Design

The book Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition by Jerry Weissman reminded me that in Corporate America and in most presentation arenas, we tend to let PowerPoint slides do our talking, both within our presentation and after it is said and done.  We can correct this by following […]

June 18, 2010  Tags: , , , , , ,   Posted in: Communication, Marketing, Self Improvement  3 Comments