by Scott Irwin | Sep 19, 2010 | Marketing, Technology
Upon walking into Chili’s in Skokie, IL today, I actually got excited when I saw that every table in the bar area had what appeared to be a touch screen on them. Little did I know that I was in for a mixed experience…and would get to see the start of what... by Scott Irwin | Jun 30, 2010 | Communication, Marketing, Self Improvement, Toastmasters, Training
I’m usually asked how one gets started when it comes to writing a an article or a speech. There are many ways to get started, however one way I use called the “Focus Method.” This method will guide you through generating ideas for your article or... by Scott Irwin | Jun 21, 2010 | Marketing, Self Improvement, Technology
My brother-in-law recently just started out in real estate and is looking to (obviously) sell properties and get his business going. If you are starting a business like he is, you should consider enhancing your business and personal brand by getting online. The first... by Scott Irwin | Jun 19, 2010 | Marketing, Self Improvement
While shopping at the Westfield Brandon Shopping Center over the last couple of days, we had two instances where employees failed in their mission to service their customers. These businesses violated two important rules when servicing their customers – know... by Scott Irwin | Jun 18, 2010 | Communication, Marketing, Self Improvement
The book Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition by Jerry Weissman reminded me that in Corporate America and in most presentation arenas, we tend to let PowerPoint slides do our talking, both within our presentation and after it... by Scott Irwin | Jan 7, 2010 | Communication, Marketing
While headed to the train station recently I passed a newspaper salesman shouting “Sun Times…..Fifty Cents” as people walked by. Just over the Chicago River, another newspaper salesman was shouting “Chicago Tribune….Sun Times.” ... 